CREMATION OPTIONS IMPROVING PERSONNEL MANAGEMENT IN THE FUNERAL HOME INDUSTRY
In his presentation, Vanderlyn Pine spoke about the increasing need for stricter personnel management system in the funeral homes where there previously was none. “Traditionally, funeral service has had the old medieval apprentice model,” said Pine, “one person, the boss, knows everything and is never wrong and the need for a personnel manual is irrelevant because everyone else is a slave to the owner,” said pine, president of American Funeral Consultants in New Paltz, N.Y.
Of course, this scenario has had to change with the changing market. Said Pine, “25-35 percent of your gross revenue is consumed by personnel issues.” And to that the core product of the funeral home, which is the service, and personnel becomes “your face, your future.” He explained how a lot of funeral home owners fail to grasp the fact that what they bring to the public, first and foremost, is knowledge and information, and that the future of the funeral home is dependent on this information, much more so than it is on merchandise. Therefore, “you must take seriously the importance of teaching your employees.” Many issues come up when employees are asked what they value about their jobs among the top issues are the work itself, which in the funeral home is the satisfaction of helping people; job security; salary; opportunity to use skills; relationship with the employer and fellow employees; fringe benefits; and hours.
That said, not every employee will have the same top issue which, explained Pine, is generations working together, each with its own history and needs. Pine quoted from the book, “Generations: The History of America’s Future,” by William Strauss and Neil Howe. Strauss and Howe describe the various cohorts, or generational groups, and what they have in common. Pine extrapolated this information for the work force, specifically those working in the funeral industry. It is certainly plausible for an 80-year-old part-time worker, part of the GI Generation born between 1904-1925, to be working alongside a 20-year-old recent graduate, a member of the Millennial Generation, born in 1985. And in between, the workforce includes those of the Silent Generation, born between the mid-1920s and the mis-1940s; the Baby Boomers, born between 1945 and 1964; and the Generation Xers, born between 1965 and 1985. Each of these cohorts has slightly different values, and this can sometimes be a point of contention in the workforce. For example, when comes to fringe benefits, the GI Generation may value the chance to be of service to the people while the Silent Generation values most its job security. Baby Boomers want to be successful while Generation Xers want to work hard but also might value most their days off. Employers need to understand that these differences exist and should be able to embrace the assets and limitations of each group.
Administration With funeral serviceS being so multi-generational and with the industry broadening itself outside the traditional family employees, there needs to be a stricter administrative process, said Pine. Gone are the days of the medieval apprentice method of employment. Today there needs to be a flow of authority throughout the organization. In addition, there should be clear rules about who can access records as well as a policy about the use of the firm’s properties, including cell phone use at work and company charge cards. To outline these issues, a policy manual is essential. A good policy manual is easy to understand and must be reviewed every year. Although this type of manual is important to have, it is just as important to make sure the manual is not the be all, end all. Some issues will not be answered by the manual and a good employer will be able to think through issues and find solutions. Just as employers are looking for employees they can trust,
so too are employees seeking that trust in their employers. “Employers must live up to the promises they make,” said Pine. Good employer-employee relationships are based on a complete and open understanding of conditions of employment, probationary periods, work schedules, compensation, benefits, absentee policies and provisions for termination of employment.
The Future of the Workplace “The workforce is changing,” said Pine. Many more minorities and women are entering funeral service. Labor legislation will become more protective and more demanding in the future, and employers will have an increasing “social responsibility to your employees as well as your clients.” Pine encouraged funeral home managers by walking around. “Walk around and see what’s going on. Try to find someone doing something right and reward them.”
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