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Keyword: ‘trends’

Cremation Experience Matters

October 25th, 2009

Blessed with a 133 year old family funeral heritage our facilities have seen several major changes and additions during that time. My great-grandfather started the business in a storefront on the town square, selling as the sign read on the front of the building, “Furniture and Undertaking. “The business then moved to a bigger storefront one block south of the town square before my grandfather decided it was time to follow the trend and move the business into a large home located two blocks south of the square in 1924. The family business moved away from just being “undertakers” and became a “funeral home” providing facilities in addition to caskets, chairs and transportation. As the town grew, so did our business. As many of us have experienced the need for expansion become necessary and roughly every decade more rooms were either added or expanded. By the 1960’s our town was expanding into the suburbs. Following the families we were serving my father began searching for land to build a second location. By 1971 that land found, the work of planning the funeral home began. Wanting to patronized local businesses my father employed an architect whose office was right beside our funeral home. While my father visited other new funeral homes the final design resembled the current layout of the funeral home he had worked in for the previous 30 years. A little more than a decade after the new funeral home was completed the decision was made to expand our original funeral home. That old house with its many additions needed at least one more addition. By this time the fourth generation-my brother Tom and i-were in charge. Of course I thought I know just what we needed. The south viewing room was just too small and we needed to expand that room. While attending our state convention and browsing the booths I came across an architect’s booth specializing in funeral home design. After stopping to talk it did not take long before I agreed to have them pay a visit and look at the project. Of course during the visit I explained what I needed done and through good salesmanship I was talked into engaging them to draw a basic layout. The day came to unveil their plans but after my first look I feared I had just wasted my money. These architects had not listened to me : my south room was not expanded but was actually cut in half. After holding my tongue and giving them time to explain their design however their plan made sense. While much more extensive and expensive I realized that they were right and that what I thought I had wanted was not really what I needed. While the original house (bought in 1925) was still there the architect’s plan portrayed the interior of a modern building with wide halls, updated restrooms, a modern embalming facility, large chapels with private access, and a new entrance with no steps. I would never have thought of this design myself, but to this day I have never regretted engaging their expertise. The new design and workflow also made me realize that my father should have hired an experienced funeral home design architect when the suburban funeral home was built. I learned a lesson and about a decade later when our funeral home in the suburbs needed expansion I sought the proper advice. As funeral trends change so will the design of funeral homes. I recently visited the open house of a new funeral home in Dover, Ohio that a mortuary school classmate of mine, Rich Geib built. It is an open steel frame building and two thirds of the public space is dedicated to a large atrium lobby and a hospitality room. A decade has passed since our last major addition, and a new generation is at hand. My nephew Rick is newly licensed and my daughter. Amy is in mortuary school in Cincinnati. Perhaps they will take charge of the next project but whether it is a new building or another expansion one certainty is that the advice of an experienced funeral home architect will be sought. Incidentally my son Andrew graduated with a degree in architecture and now interns for an architectural firm overlooking Arlington National Cemetery. Who knows if perhaps someday he might serve as that experienced funeral home architect we will seek.

If you or a family member have any further questions or concerns with respect to cremation, cremation services, cremation costs or a direct cremation please feel free to contact Cremation Options toll free 24 hours daily at 1-877-989-9090.

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Cremation Urns For Today’s Generation

October 15th, 2009

Cremation & funeral home owners would love to increase their sale of urns so families and rightly so. First increased sales means increased revenue. Secondly they would serve their families more effectively by providing appropriate vessels to honor the family’s loved one. So why aren’t funeral homes selling more urns? Why are remains being returned to loved ones in plastic or card board boxes at least 50 percent of the time? Because urns need to be re-examined with current trends in mind. When designing urns, the first thing to think about is their intended use. Keep in mind that many people travel on airplanes for services and placements in other parts of the country-and other parts of the world. Also, urns often are carried by elderly widows and widowers who are normally not very strong. Urns therefore must be light weight. Additionally urns should not be made of metal due to the Transportation Security Administration’s new procedure on the transport of crematory containers as carry-on baggage on airplanes. Passengers may still carry-on crematory containers, but they must pass through x-ray machine. If an urn is made of metal or is metal lined, it will show up as opaque on x-ray machines, preventing the security screener from being able to see what is inside-an obvious security risk. Secondly consider the current trend toward scattering. Urns must be easy to open and lightweight to carry, while being attractive for a scattering ceremony. Ideally, these urns should be reusable as keepsake boxes; it seems wasteful to never use the urn again. So why not design them to hold photos, mementos or jewelry of the deceased? Next, look at the trend toward life celebrations. Will the design look dignified and respectable at a celebration? Materials should be chosen that are soft to touch and colors that are soothing and up to date. Since women are making most arrangements, urns should be designed to appeal to women. Finally think about price. Urns must be able to be designed and reproduced in large quantities, with consistent quality and still be affordable both to the funeral home and to families they serve.

If you or a family member have any further questions or concerns with respect to cremation, cremation services, cremation costs or a direct cremation please feel free to contact Cremation Options toll free 24 hours daily at 1-877-989-9090.

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Cremation and The Statistics? Not Really

October 11th, 2009

As I write this message we are in the midst of March Madness, the NCAA basketball championships, and I feel myself becoming all caught up in statistics (home wins, road wins, non-conference wins, how many times two opponents have faced each other in the past 100 years, etc). Televised sports provide the viewer with all kinds of information. Some of the statistics thrown at us are quite silly, while others give us real insight into an opponent or a given situation, which helps us plan with some accuracy for future trends and developments. And even though one team might seemingly have the statistical edge, they still play the game. Looking at funeral service education/graduation statistics, the past three decades have seen significant growth in the quality of funeral service education as well as in the number of accredited institutions. Enrollment of new students in mortuary science colleges has fluctuated over the last 30 years, but has remained essentially the same. At the same time, the population of the United States has increased by approximately 25 percent and the number of deaths has increased by about 26 percent. It is these statistics that heat up the old debate and cause some to believe that the number of graduates and those successfully passing the National Board Exam will not meet the work force needs of funeral service for the next few years, thereby causing an employment shortfall. These statistics are disputed by others who believe that the increasing popularity of cremation combined with the longer average life span of the Baby Boomer generation will put off any anticipated spike in the death rate, thereby putting a number of funeral homes at risk for closure with an increasing number of funeral directors looking for work. In today’s economic climate, uncertainty holds a distinct advantage over consistency. So where does the consistency lie? For one, it lies in the number of new enrollments and the number of graduates, which have remained fairly steady since 1996 (the year the associate degree or its equivalent became the minimum requirement). The pass/fail statistics of the National Board Exams are remarkable on two fronts. First, the 80+percent pass rate is a very good number. Also the stability of this number over the years speaks to the consistently high level of education at the accredited mortuary science colleges. But statistics don’t tell the whole story. For a lot of graduates, the benefits of funeral service are not attractive enough to keep the best graduates in the profession. Usually it is money or the inability to grow in a position that may cause someone to start looking outside the profession. Whether you believe that there will be a shortage of professionals in funeral service or that you will have the pick of the mortuary science school litter, the challenge facing funeral service is not about numbers. The real challenge is to make a recent grad’s formative years meaningful so the profession can keep the best new blood. I know there is real value in analyzing statistics, but we can’t be so rigid that we just point to a spreadsheet. Just like in March Madness, there are variables that make even the most solid statistics seem irrelevant.

If you or a family member have any further questions or concerns with respect to cremation, cremation services, cremation costs or a direct cremation please feel free to contact Cremation Options toll free 24 hours daily at 1-877-989-9090.

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Cremation Survey Says

October 6th, 2009

This is a great time of year for a sports fan. The recently completed World Series once again produced some extraordinary moments, the beginning of the NFL season has given many of us a chance to augment our incomes by picking wisely in office pools, the college football season is marching forward to bowl season and college basketball is about to begin its crusade towards March Madness. Also the NBA season and everything else in between has whet the appetite of the sports fan (with the exception of hockey, which at press time remains locked out). Every year in every sport it is amazing that they have been able to plug more statistics into a sports broadcast. “The Colts are 6-0 this year playing indoor stadiums when Peyton Manning wears long sleeves….” Your get the idea. The managing and coaching of professional sports teams has become more reliant on statistical data than what they refer to as the “gut instinct.” Recently American Funeral Director surveyed some 2,500 consumers to find out what is on the mind as it pertains to the funeral and memorialization. Of the 798 respondents, 36 percent said they want to be cremated. This number is slightly higher than the 28 percent that the Cremation Association of North American predicted for the United States in 2003. The association further predicts that 2025, almost 43 percent of all deaths will result in cremation. It is more than just number salad, there is no greater tool than statistics to predict trends. And predicting by definition is staying ahead of current developments. Going inside the survey numbers you will find answers to questions you don’t know you had. For example 21 percent of survey respondents said they don’t care one way or the other whether to be buried or to be cremated. What this means is that as many as 57 percent of those in the survey may end up choosing cremation. This translates into a huge opportunity for educating the public that those in funeral service need to embrace, and it also may require a shift in the products and services you offer. The survey also found that of those who said they want to be cremated, 49 percent want their cremated remains scattered somewhere with no visible marker or memorial—not good news for the supplier segment. However, it should be noted that aftercare providers believe t hat not having a tangible place to grieve and mourn does significantly impact survivors—a message that deserves passing on to the community. Meantime 33 percent of survey respondents want some sort of market, while 18 percent don’t care. Only 17 percent would want their remains interred in a cemetery; 9 percent want their remains kept in an urn at home and 5 percent want their remains in a columbarium. This statistic invites funeral service professionals to be more creative and develop ceremonies and services designed around scattering. It also will send them back to the books to find out what are their particular state’s regulations concerning the scattering of cremated remains. How consumers address the subject of memorialization within cremation is still nebulous, but the survey revealed that a majority of respondents who will choose cremation, 60 percent indicated they did want some type of a memorial service. Before you call your next play make sure you have all the data.

If you or a family member have any further questions or concerns with respect to cremation, cremation services, cremation costs or a direct cremation please feel free to contact Cremation Options toll free 24 hours daily at 1-877-989-9090.

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Cremation Options Becomes A Firm Of Choice For Cremation Services

September 26th, 2009

If you walked into your funeral home with the mindset of a consumer (as NFDA CEO Christine Pepper suggested in June’s issue of The Director, would you feel confident that you provide a necessary service, that you are ethical, and that your firm has a great reputation?  If you walked through the public areas of your building and viewed it not as a funeral director but as a member of your community-a potential client-would you choose your firm?  Are you the funeral home of choice in your area?  What separates you from your competitors?  How can you improve your services and merchandising to help you become, or continue to serve as, the leading funeral home in your area?  You must know the demographics of your service area.  In other words, who is your target audience?  What group of people do you want to reach?  While you might not be able to serve every group in your community (and you probably do not want to try), you do need to know these days.  You also need to determine an advertising budget and how to use it most effectively.  NFDA frequently surveys consumers in order to track consumer trends, one of which was summarized in last month’s issue of The Director, (see Tracking the Trends.)  As a great member benefit, your national association also provides professional programs to help you market your firm locally, including information on how to advertise effectively, as well as its For a Life Worth Celebrating program, a comprehensive marketing and public relations initiative that offers a wide range of free materials to NFDA members to help them distinguish their firms as they promote the value of funerals and their profession within their communities.  Many other advertising/marketing firms can also provide stock or market-tailored advertising programs to funeral homes, and the leading firms have place advertisements in this issue.  Much of NFDA’s market research indicates that many people these days wish to preplan and prepay their funerals.  If the preneed laws and regulations in your city or state do not require you to guarantee a “frozen price” for a prepaid funeral, then promoting this fact within your service area can prove a great marketing tool to help distinguish your firm.  In the July 2004 issue of The Director, I stated that we must throw away the “cooking cutter.”  In today’s society, consumers must perceive value, which does not involve “money” (consider how Starbucks continues to expand, or how many people drink bottled water).  If people do not find funerals meaningful, then they begin to view them as merely disposition.  Therefore, become known for the personalized funerals you help families plan and you will become the funeral home of choice in your area, especially among the younger generation.  Finally, become involved in NFDA’s Pursuit of Excellence program.  Participating will help you review what you are doing, evaluate your programs and services and add the components that will make yours a premier funeral home-the funeral home of choice.  Moreover, involve your staff as part of a team effort as you develop programs that benefit the community, provide good will for your funeral home and give people an opportunity to meet you and your staff.  I work for an SCI firm in Flushing, New York, which is in Queens County and one of the five boroughs that make up New York City.  Two of the programs the company provides are  “Escape School” to help children become street smart, and “Smart and Safe Seniors,” which offers helpful hints to void being victimized and be safe at home.  There are many opportunities open to you-just be creative.  You can hold seminars for the clergy, eldercare attorneys, financial planners, nurses and social workers that are just educational or held during lunch.  Remember that personal touch by sending personal notes to people in your community for honors received, such as graduations, weddings, births, etc.  Whatever you do, try to bridge the generation gap when arranging a service.  The spouse will have ideas, as well as the children and grandchildren.  Keep in mind that one day, you will have the grandchildren as decision makers and the future will depend on how they experienced death as youngsters.

If you or a family member have any further questions or concerns with respect to cremation, cremation services, cremation costs or a direct cremation please feel free to contact Cremation Options toll free 24 hours daily at 1-877-989-9090.

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